Newsroom
News, announcements and press resources.
Everything a reporter needs to file, without asking us first: current announcements, our boilerplate, the media contact, and the complete logo kit as vector files.
Announcements
No announcements published yet.
This is where acquisition and platform announcements will appear. Journalists working to a deadline before the first release lands should contact questions@americanservicepartners.com directly.
Media contact
American Service Partners
questions@americanservicepartners.com
We respond to media enquiries within one business day. For deal-specific questions, please include your deadline in the first email.
Boilerplate
About American Service Partners
American Service Partners is an operator-led partnership for trades and home services businesses across HVAC, Plumbing, Electrical, Roofing, Pest Control, Generators and Propane & Gas. The platform comprises 22 operating companies with $200M+ in combined annual revenue. American Service Partners partners with owners who want growth capital, shared infrastructure and multiple equity events without giving up day-to-day control of the businesses they built. The legal entity is American Service Partners LLC.
Please use this wording unedited. American Service Partners LLC is the legal entity; “American Service Partners” is the platform brand and the correct name to use in copy.
Press kit
The logo, in every form you might need it.
- Complete logo kit Both registers, every colorway, vector SVG. 32 files.
- Primary lockup — navy & gold Horizontal, for dark backgrounds. The default choice.
- Primary lockup — black Horizontal, for light backgrounds and print.
- Primary lockup — white Horizontal knockout, for photography and dark ground.
- Mark only The ASP shield, navy & gold. For avatars and favicons.
- App icon 512px PNG on the navy tile.
Palette
- Union Navy #242A3A Primary ground
- Service Gold #BEA375 Accent, marks, fills
- Stripe Cream #F1EDE2 Warm neutral
- Ink #15171A Type, deepest ground
Logo types
Three lockups, two registers. The solid register below is the default; the flag register, with the stripes and canton masked into the monogram, is in the kit for moments that should speak loudest. Every file is an outlined vector, so nothing needs a font installed.
-
Stacked
Square and portrait spaces: social avatars, signage, document covers.
-
Navy & gold -
Black & gold -
Black -
White -
Flag register
-
-
Horizontal
Wide spaces: website headers, email signatures, letterhead, co-branding.
-
Navy & gold -
Black & gold -
Black -
White -
Flag register
-
-
Mark
The shield alone, for favicons, app icons, and anywhere the name is already present.
-
Navy & gold -
Black & gold -
Black -
White -
Flag register
-
Fonts
Two typefaces, both open-licensed and free to use from Google Fonts. Where neither can be loaded, the stacks below fall through to Helvetica and Arial.
-
Archivo Display
Headlines, pull quotes, and the wordmark's companion type. Set tight, in 500 to 700.
500 Medium · 600 Semibold · 700 Bold
"Archivo", "Helvetica Neue", Helvetica, Arial, sans-serifGet Archivo on Google Fonts -
Inter Body
Running text, navigation, forms, and the wordmark itself (AMERICAN in 800, SERVICE PARTNERS in 500).
400 Regular · 500 Medium · 600 Semibold · 800 Extra bold
"Inter", "Helvetica Neue", Helvetica, Arial, sans-serifGet Inter on Google Fonts
Clear space around any lockup is the width of the shield’s star on all sides. Minimum sizes: horizontal lockup 140px wide, stacked 90px wide, mark with star 24px tall. Below 24px use the favicon files, which drop the star. Please do not recolor, stretch, add effects to, or place the mark on a background that leaves it below 3:1 contrast.
Partnership
Not press — but thinking about a conversation?
If you run a trades or home services business and want to understand what a partnership would look like, start here instead.