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Strategy tool

Am I ready to sell — and what's missing?


Eleven questions, weighted by what they actually cost you. Some of these change the price. Four of them decide whether a deal closes at all. Answer them honestly now, because a buyer's diligence will reach the same conclusions either way — the only variable is whether you find out first.

Eleven questions · 0 of 11 answered

Answer honestly rather than aspirationally. A buyer's diligence will reach the same conclusions whichever way you answer here — the only difference is whether you find out now or across a negotiating table.

01Do you have three years of clean, reviewed financial statements?Deal-breaker

The first thing requested and the most common reason a deal slips. Tax returns alone are not enough — a buyer needs accrual statements that tie out.

02Are personal and business expenses fully separated?Deal-breaker

Every personal expense running through the P&L becomes an add-back you have to defend line by line. Undefendable add-backs are simply deducted from the price.

03Is there someone other than you who runs day-to-day operations?Deal-breaker

If the business stops when you take two weeks off, the buyer is purchasing a job, not an asset — and will price it that way or require you to stay.

04Would your revenue survive if you stopped answering the phone?Deal-breaker

Owner-held customer and referral relationships do not transfer. Buyers discount revenue that walks out with the seller.

05Do maintenance or service agreements make up a real share of revenue?Moves the price

Contracted, repeating revenue is the single largest positive driver of multiple in home services. It converts a project business into an annuity.

06Is any single customer under 10% of revenue?Moves the price

Concentration is inherited risk. Above roughly 10% from one customer, buyers start holding back part of the price against the chance that customer leaves.

07Has your net margin been stable or improving for three years?Moves the price

A buyer capitalizes the trend, not the peak. A single good year after two poor ones gets valued off the average.

08Is technician retention strong, with a hiring pipeline that works?Moves the price

In a labor-constrained trade the crew IS the capacity. A business that cannot hire cannot grow, and the buyer's model depends on growth.

09Is the work run in a field service or CRM system, with exportable data?

If the operating history lives in someone's head or a spreadsheet, diligence takes months longer and the buyer cannot verify the story.

10Are licenses, insurance and contracts current, clean and assignable?

Non-assignable contracts, lapsed licenses and open litigation do not usually kill deals — they delay them, and delay costs leverage.

11Is the fleet and equipment in good order, with no deferred spend?

Deferred capital expenditure is a bill the buyer will inherit, and they will subtract it from the price with a calculator, not a conversation.

Your score

Answer the questions to see your readiness grade, your ranked gaps, and what they are likely costing you in multiple.

Partnership

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